More than 80% of shoppers believe they're more knowledgeable than Retail Store Associates - New Tulip Retail Survey
Despite the striking knowledge gap, 79% of consumers believe Store Associates are very important. In an increasingly competitive environment, it becomes a priority for every company to train their sales and marketing staff about key features, benefits, competition, and unique selling points of new and existing products.
Synchronizing training events with product launch is a real challenge when it comes to training staff on time before the product release. Even then, most product features are forgotten within a few days of training completion.
Infonative has created over hundred hours of product trainings. Our instructional designers work as extension of the product development team to deliver training that coincide with the product launch. For better retention on product knowledge, we have quick reference guides that sales staff can use for just-in-time need. In order to achieve this, we follow a systematic approach of:
• Assessing the current program to analyse gaps in terms of updated content, technical feasibility, geographical distribution and training delivery.
• Profiling audience keeping specific needs of sales staff in mind, their access to devices and available hours for training exclusively – these details dictate whether the training can be fully self-paced, virtual instructor-led or a blended mode.
• Articulating the to-be state in terms of design, length of the program, performance objective, localization etc.
• Presenting an approach tailored to our client’s requirements that help employees to be productive sooner and can result in better retention.
• Building a prototype to give a first-hand perspective of the output and then do full scale development once the prototype is approved.
• Making the training courses translation friendly if any foreign or regional language translation or localization is required for a wider audience.
We at Infonative focus on the following critical aspects for the success of our product training:
as it is the primary introduction to the product for any staff, we believe that it should be highly engaging, interactive and visually very appealing for higher retention.
by simplifying the language for better comprehension and ensuring there is no ambiguity with the new product so that they can answer questions with ease from the well-informed customer.
helping sales staff get the required product knowledge and skills in the shortest possible time.
for increased engagement and motivation
for quick reference and easy accessibility
for field staff who are always on the move
for fast-paced, interesting and instant content delivery
The key purpose of running learning programs is to meet goals such as higher sales, positive customer feedback, better productivity, and efficiency. However, if the impact of these learning programs is not measured, an organization cannot identify whether their training efforts are yielding any positive result or not. Listed below are seven effective ways to help you measure the impact of your learning programs and maximize it.
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ViewOur client is a large FMCG company aiming to digitize its sales training for its field sales executives. The client’s objective was to enable the sales personnel to clearly understand and apply the process for effectively conducting outlet inspections and pitching new products for sale.
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