FMCG

The FMCG industry faces an ever-increasing demand from consumers and suppliers to deliver new and innovative products on which their staff needs to get trained. Not only that, as consumer protection laws are becoming more stringent by the day, the need for regulatory compliance training is the need of the hour.

Challenges In This Industry

In such a dynamic scenario, there is always a large influx and turnover of employees. To make sure that the staff are apprised of new product offerings, changing regulations and service parameters, training is highly recommended for companies in this industry.

How Can Infonative Help?

Infonative has extensive experience handling training requirements for the FMCG industry – whether it is product placement training, customer servicing skills, handling of issue escalation or selling techniques, we have a solution for every need.

Critical Success Factors

We at Infonative focus on the following critical aspects for the success of our training

Create A Strong First Impression

As it is the primary introduction to the product for retail staff, we believe that it should be highly engaging, interactive and visually very appealing for higher retention

Self-Paced Learning

Asynchronous learning to ensure learners are not taken off floor for long and they can learn on the floor any time in between breaks

Effective Articulation Of Technological Advances

By simplifying the language for better comprehension and ensuring there is no ambiguity with the new product so that they can answer questions with ease from the well-informed customer

Reduction In Time-To-Competency

Helping sales staff get the required product knowledge and skills in the shortest possible time

Multi-Lingual Interface

To cater to a wider, geographically dispersed workforce that interacts with their respective customer in regional dialect

Recommended Learning Strategies

We at Infonative focus on the following learning strategies for our training

Micro Learning

For quick reference and easy accessibility

Mobile Learning

For field staff who are always on the move (such as animated videos or video based lectures)

FMCG

Challenges In This Industry

How Can Infonative Help?

Critical Success Factors

Create A Strong First Impression

Self-Paced Learning

Effective Articulation Of Technological Advances

Reduction In Time-To-Competency

Multi-Lingual Interface

Recommended Learning Strategies

Micro Learning

Mobile Learning

High-Fidelity Animation Videos

Gamification

Get started with Infonative

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